How Do You Turn Pixels Into A Full-Blown Brand Experience?

INTERACTION DESIGN—FROM WEBSITES TO APPS—IS A RARE OPPORTUNITY TO CREATE AN ENTIRE ECOSYSTEM UNTO ITSELF, REMOVED FROM OUTSIDE NOISE. AND THAT’S AN OPPORTUNITY FOR SINGULAR BRANDING.

Meet Pebble, a customizable electronic-paper watch. Download new watchfaces, use sports and fitness apps, get notifications from your iPhone or Android smartphone.