As globalisation and digitalisation continue to break down the barriers between cultures and geographies we’re seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency.
Viewing entries tagged
brands
Some brands are born good, other brands need to have goodness thrust upon them. How can companies tell the right stories to make them more values-driven—and more successful?
As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with friends and family, look up information related to the show they are watching, or else surf content that is completely unrelated to what’s on the big screen.
Tech Is No Longer for the Digital Elite; The Future of Social Media; Mobile Matters; Big Brands, Big Bands