Share A Coke
Despite healthy brand tracking data, 50% of teens and young adults hadn’t even enjoyed a ‘Coca-Cola’ in the previous month alone. So after 125 years of putting the same name on every bottle of ‘Coke’, they tried something new. They printed the 150 most popular Australian names on ‘Coke’ bottles, invited Australians to ‘Share a Coke’ with one another, and once more became part of people coming together with the best conversation starter of all - a first name.