Live interactive game shows, where viewers compete with on-screen contestants, are the key to persuading the Facebook generation to watch television, according to industry experts.
This year’s Super Bowl marks a digital first: The game will be the first Super Bowl that you can watch online — legally. NBC, the broadcast partner for this year’s game, is going to stream the game live.
How can we marketers help consumers make sense of the world? By going back to basics, and returning to context.
El Bocon: Empty Pages
Coca-Cola has created the Polar Bowl, featuring two animated polar bears (one for the Giants and one for the Patriots) who will watch and react to the Super Bowl right along with you. This game day spot will change depending on the circumstances. For example, if the Giants are down, the NY Bear will relieve some tension with a Coke, etc.