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Good News, Google And Apple TV: Studies Find Internet-TV Trends 'Irreversible'

Yesterday, Google announced that its next iteration of Google TV will land in the UK later this year. The search giant is getting ready for what could be an epic market-share battle with Apple, which again hinted at plans for a Smart TV push — as well as Microsoft, which continues to add TV features to its XBox console — and a whole host of start-ups seeking the Internet-based television viewing audience.

Here’s good news for them all: According to two studies released today, that audience is ready.

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