A new report shows that 85 percent of U.S. tablet owners are using their tablets as their “couch computer” instead of laptops or smartphones while watching TV.
As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with friends and family, look up information related to the show they are watching, or else surf content that is completely unrelated to what’s on the big screen.
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From brands to TV shows, everyone wants a conversation with their audience, but for many this often comes down to a token hashtag mention or strategy that begins or ends with a ‘Like’ on their Facebook page.