INTERACTION DESIGN—FROM WEBSITES TO APPS—IS A RARE OPPORTUNITY TO CREATE AN ENTIRE ECOSYSTEM UNTO ITSELF, REMOVED FROM OUTSIDE NOISE. AND THAT’S AN OPPORTUNITY FOR SINGULAR BRANDING.
Coca-Cola Hug Me Machine: You hug it, it returns the favour with a Coke.
IF YOU START WITH “USEFUL” AS A FIRST PRINCIPLE, THEN YOU AUTOMATICALLY PLACE CUSTOMER NEED AND EXPERIENCE FIRST.