Internet use is already essentially universal among the affluent, with 98% going online. The surprising finding from the 2011 Ipsos Mendelsohn Affluent survey is that in the past year alone, affluent internet use rose about 20%, to more than 30 hours in a typical week. Ownership of devices that serve as on-ramps to the connected world rose significantly among the affluent as well: ownership of smartphones rose by a third, ownership of e-readers nearly tripled, and ownership of tablets more than quadrupled.